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Brand Director

London, England, United Kingdom£80,000 - £100,000 per yearMarketing

Job description

About Us

Men don’t look after their health unless they have to. We want to change that from the ground up. We are building the global destination for men's health, scaling at an incredible pace and leading the charge to help improve the lives of men everywhere. We started from the UK, then expanded to Brazil and are currently looking to bring our product to many more people across the world.

We’re de-stigmatising how men approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help men proactively improve their health and wellbeing. A place that didn't exist until now.

After a $30 million Series A round from the US and Europe's top investors that have also invested in Peloton, Oatly, Deliveroo and Farfetch, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion.

This is an exciting time to join the UK's fastest growing men's health destination and help supercharge our mission.

The Role

  • Own the creation and scaling of an iconic brand that transforms people’s behaviour with their health

  • Set the forward-looking vision and strategy for the brand

  • Ensure all touchpoints consistently look, sound and feel like MANUAL

  • Define our marketing communications strategy; what we say to our customers and where we say it to bring our brand and new products to life

  • Build the biggest health and wellbeing community with the goal of helping people improve their health goals

  • Own, enhance and grow the visual identity of the brand across all touchpoints

  • Establish an always-on PR engine to share the brand story

  • Monitor, track and report on brand health across the company

  • Manage, coach and empower your team to be self-starters and facilitate their personal & professional growth

  • Think and operate uniquely and inventively. A lot of what we do has not been done before so implementing the right combination of creativity, customer feedback and commercial pragmatism is essential

  • Work closely with the leadership team to formulate the strategy of the whole business

  • Work closely with our Commercial team to bring innovative products to market and make them successful

  • Work hand in hand with our Product team to drive and relentlessly iterate our growth roadmap

  • Work in partnership with our People team to enhance our employer brand, showcasing MANUAL as a great place to work

Job requirements

  • A track record in helping high-growth consumer organisations scale their brands

  • A deep passion, understanding and love for the impact of brand and community

  • Capable of building consensus across a growing organisation and influencing at all levels, including the board

  • Comfortable with high growth environments and defining what success looks like instead of just delivering it

  • Extremely driven, curious, ambitious with a huge appetite for personal growth

  • Proven ability to build and lead high performing teams


Menwell Limited, trading as MANUAL, is an Equal Opportunities Employer. We are committed to equal employment opportunities regardless of gender and gender reassignment, age, disability, race, religion or belief, sex and sexual orientation, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and discipline.

We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating an environment where everyone feels welcomed, valued and respected, regardless of their background, identity or beliefs. We believe that Inclusion, Diversity, Equity and Accessibility (IDEA) is essential to our ability to offer the best possible health outcomes to our patients and customers.