Senior Community & Content Manager

We are seeking a motivated, empathetic, and detail-oriented Content and Community Manager to drive our social strategy. You will work across email communication and social channels to define and deliver a strategy which represents our brand and approach effectively. We have ambitious 2025 goals for content - building the reach of both Menopause Care and our founder Dr Naomi Potter. We want to expand into other channels as well as grow our existing audiences.

This is a dynamic role that combines creativity, strategy, and community-building skills. You will own how we communicate and connect with our audience and our patients.

RESPONSIBILITIES

Social Media Strategy and Execution

• Plan, brief, and schedule engaging social media content across all platforms.

• Own the social content calendar and develop strategies to optimise reach and engagement.

• Create and execute a roadmap for expanding our presence on additional social channels.

• Collaborate directly with Dr. Naomi Potter and other menopause care doctors to refine and implement the organic social media roadmap.

• Monitor, measure, and report on the performance of organic social campaigns, making data-driven adjustments.

Community Engagement

• Actively engage with our community across all social platforms, providing empathetic, warm, and timely responses.

• Foster a supportive and inclusive environment for our audience to connect and share their experiences.

• Gather and analyse community insights to inform the social media strategy, product development, and growth initiatives.

CRM and Email Strategy

• Own the CRM strategy and collaborate with copywriters and CRM teams to ensure consistent, high-quality email communications.

• Develop email campaigns that resonate with our audience and align with our broader content strategy.

Content Management and Collaboration

• Project manage other content workstreams, ensuring timely delivery and alignment with brand messaging.

• Collaborate with internal teams, including product, commercial, and growth, to ensure content aligns with business objectives.

Reporting and Analysis

• Regularly report on the progress and performance of organic social initiatives.

• Leverage data to provide insights and recommendations for improvement.

• At least 4 years of experience in content and/or social media roles

• Empathetic and Warm: A genuine desire to connect with and support women during a pivotal stage in their lives

• Driven and Motivated: A proactive self-starter with a strong work ethic and a results-oriented mindset. We make the most of every day

• Organised: Skilled in managing multiple projects simultaneously without sacrificing quality

• High Attention to Detail: Meticulous in ensuring that all content and communications meet our high standards

• Comfortable with Numbers: Confident in analysing data and reporting on key metrics

• Bonus Skills: Comfortable editing videos and creating social posts to support content execution

• Preferably has marketed to audiences over 40, within women's health, or has menopause marketing experience

WHAT WE OFFER

• A fast-paced, dynamic environment where your ideas and contributions will make a real impact.

• The opportunity to work in an experimental and innovative team.

• The chance to collaborate with leading menopause care experts, including Dr. Naomi Potter.

• A supportive and inclusive workplace dedicated to improving the lives of women navigating menopause.

• Competitive salary with a generous stock option plan.

• Hybrid role in Bermondsey with in-office perks.

• Professional development budget, wellness benefits, annual retreat, and more.

• 25 days of holiday, flexible working policies, and private healthcare plan.

ABOUT MENOPAUSE CARE

Menopause Care is dedicated to providing exceptional care and support for women navigating menopause. We pride ourselves on supporting all women with our empathy and warmth. Our approach is completely personalised, and goes beyond just treatment and medication.

We’re a fast-growing business and team, on a mission to raise the standards of menopause care globally. We’re committed to creating a menopause service that goes beyond what is currently available, and supports all women to learn about this stage in life. Our mission is to empower women with expert-led information, compassion, and practical solutions to help women to live long, healthy and happy lives.

ABOUT MANUAL

MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss.

MANUAL has steadily grown since inception and is now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change and fully vertically integrated management of the treatment journey, under one roof and consumer brand.

We’re destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn't exist until now.

MANUAL partnered with Dr. Naomi Potter in June 2024. With Menopause Care’s organic strength, crafted by founder Dr. Naomi Potter, we're creating a sustainable growth engine for menopause.

After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UK’s fastest-growing healthtech and help supercharge our mission.

WEBSITES:

https://www.menopausecare.co.uk/

https://www.manual.co/

EQUAL EMPLOYMENT OPPORTUNITY

Menwell Limited, trading as MANUAL, is an Equal Opportunities Employer. We are committed to equal employment opportunities regardless of gender and gender reassignment, age, disability, race, religion or belief, sex and sexual orientation, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and discipline.

We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating an environment where everyone feels welcomed, valued and respected, regardless of their background, identity or beliefs. We believe that Inclusion, Diversity, Equity and Accessibility (IDEA) is essential to our ability to offer the best possible health outcomes to our patients and customers.