Brazil Category Leader (GM New Categories)

We are seeking an experienced business professional to build a new business. This is a builder role. The successful candidate will be responsible for the following:

• Product-Market Fit: Identify and establish a product-market fit for a new category, ensuring a clear and unique value proposition. This is an intrapreneur role where you will wear lots of different hats to build a new business.

• Category Growth: You will be responsible for driving exceptional health outcomes and achieving revenue milestones: $10 million in the first year and $100 million within 36 months.

• Leadership and Collaboration: Lead cross-functional teams, working closely with various departments to achieve business goals. This role is akin to a general manager position, offering a comprehensive entrepreneurial experience in building and growing a business.

This is one of the most critical roles at MANUAL, providing a unique opportunity to significantly impact our business and contribute to our growth and success.

RESPONSIBILITIES:

• Help define categories to launch, build a customer value proposition, and lead the launch

• Understand customer needs and define the overall strategy for the assigned category (e.g. products, pricing, customer experience, marketing, …) and customise it to the Brazilian market

• Work cross-functionally with different areas (e.g. marketing, product, UX, supply chain…) to build a new business

• Be able to create a unique and differentiated value proposition that will set MANUAL apart from competitors

• Manage the category P&L and be responsible for main KPIs and able to go from 0 to $100m in short period of time

• Lead new ideas and initiatives to improve the performance and metrics of the established categories

• A great judgement and a 360-degree view to make a category successful.

• Strong problem-solving skills and ability to think strategically

• Proven ability to be organised, independent, and deliver results

• Willingness to roll up one’s sleeves to get the job done

• Commercial acumen and willingness to talk to multiple stakeholders

• Excellent written and verbal communication skills

• We are looking for outstanding candidates with previous experience building. Previous entrepreneurial experience is highly valued

• 6-15 years of work experience

BENEFITS:

• Competitive salary based on experience

• Generous stock option plan (company participation)

• Gympass

• Meal and transportation compensations

• Ownership of goals and a direct impact on the business

• A fun and friendly working environment with sharp and motivated co-workers

• Join in the early stages of one of the most promising startups in the wellness space

Note: Hybrid work model (São Paulo)

ABOUT MANUAL

MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss.

We have steadily grown since inception and is now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change and fully vertically integrated management of the treatment journey, under one roof and consumer brand.

We’re destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn't exist until now.

Innovating on healthcare delivery, MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months. Our ambition is to extend the healthy years of lifespan for a big part of the population in the UK, Brazil and beyond.

After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UK’s fastest-growing healthtech and help supercharge our mission.

This is an exciting time to join the BR's fastest-growing men's health destination and help supercharge our mission.

Website: https://www.manual.com.br/

Instagram: https://www.instagram.com/manual.com.br/