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Growth Marketing Manager (Brazil)
On-site, Remote, Hybrid- São Paulo, São Paulo, Brazil
Marketing
Job description
This is an ideal role for someone who wants to challenge themselves in a fast-paced environment and join a passionate, driven and fun team.
Once onboarded, the successful person will lead growth for one of our core categories (e.g. hair loss, weight loss) giving you a broad spectrum of all areas associated with growth. Here, you will have the opportunity to manage big budgets and to use your own initiative to follow up on the growth ideas that you have to hit the targets that have been set.
If you are a self-starter looking to accelerate your career and enjoy problem-solving this is the ideal role for you!
As a Growth Marketing Manager (Brazil) you will have the opportunity to:
Take full ownership of performance within your projects and campaigns, analysing data, exploring new opportunities, implementing tests and making ongoing optimisations. The idea for this role is that you will move into managing growth holistically for one of our major categories e.g. Hair loss, weight loss etc.
Manage budgets to drive maximum returns for the business, in line with target KPIs, forecasting spending and acquisition volume within your areas of responsibility.
Manage paid campaigns across various channels e.g. Paid Social, SEM.
Collaborate with a high-performing Growth team in Brazil and the UK, sharing results and insights on best practices and performance strategies.
Develop internal relationships and collaborations with the rest of the UK and BR team, our category managers, customer insights, creative, medical and product team to understand our customers' needs & behaviours and to translate these insights into copy, landing page tests, creatives, new channel tests etc.
Ideate test ideas within the channels that you participate in - landing pages, creative, ad copy, bid strategies, pricing etc.
Ideate and create performance creative briefs for paid social channels.
Test and own new channels that we don’t currently invest in.
Build relationships with external vendors (Google, Meta etc..) to understand best practices, new features and campaign improvement opportunities.
Job requirements
- 3+ years experience working in digital marketing with strong hands-on experience managing campaigns with significant budgets within Paid Social and Search Engine Marketing (SEM).
Strong understands a wide variety of digital marketing channels and how they all fit into the overall marketing mix.
Advanced knowledge of Meta Ads, Google Ads and Web Analytics tools (e.g., Google Analytics).
Experience in creative briefing, ad copy and creators/influencers ads.
Knowledge of A/B testing, including landing pages.
Advanced understanding of data tracking, conversion measurement, attribution and incrementality.
Familiarity with other channels (TikTok, Twitter, Microsoft, Native, Influencers, SEO, etc.) is a plus.
Experience with high-growth and/or healthcare businesses is advantageous.
Advanced English and fluent Portuguese language skills.
ABOUT YOU
You are a self-starter who can take the initiative, lead a project, own the decisions and proactively look to solve problems.
Numbers orientated, you are highly analytical and love working with data to drive insights and action.
Excellent communication and interpersonal skills, confident collaborating with multiple stakeholders and managing expectations.
Ambitious, keen to learn and ready to grow alongside a rapidly expanding business.
You are curious for knowledge, always asking questions, and aren’t afraid to challenge the status quo.
ABOUT MANUAL
MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss.
We have steadily grown since inception and is now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change and fully vertically integrated management of the treatment journey, under one roof and consumer brand.
We’re destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn't exist until now.
Innovating on healthcare delivery, MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months. Our ambition is to extend the healthy years of lifespan for a big part of the population in the UK, Brazil and beyond.
After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UK’s fastest-growing healthtech and help supercharge our mission.
This is an exciting time to join the BR's fastest-growing men's health destination and help supercharge our mission.
Website: https://www.manual.com.br/
Instagram: https://www.instagram.com/manual.com.br/
SALARY & BENEFITS
Competitive salary based on experience, PJ model
Remote, hybrid, and flexible work; with office options in São Paulo and Rio de Janeiro
Stock options plan (company participation)
Meal and transportation compensations
30 days holidays and generous parental leave, with flexible working policies
Gympass
English classes
International exposure with direct interactions with the UK team
Off-site meetings with the team for strategic alignment and team integration
A fun and friendly work environment with a highly motivated team
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