Lead Copywriter

We are looking to hire a Lead Copywriter to join our dynamic Creative team here at MANUAL. As the Lead Copywriter, you will be entrusted with the responsibility of shaping and defining the tone of voice for MANUAL and our sub-brands. You will lead a team of freelancers in creating captivating copy for various communication channels, ensuring consistency and alignment with our brand values and objectives. This role offers an exciting opportunity to make a significant impact by establishing our brand as a leader in the UK healthcare landscape through powerful storytelling and engaging copy.

If you are a passionate and ambitious copywriter with a desire to make a meaningful impact in the healthcare industry, we encourage you to apply to lead our copywriting efforts and drive brand excellence at MANUAL.

RESPONSIBILITIES

• As a hands-on leader you should feel comfortable writing copy for a variety of touchpoints, as well as assigning the right freelance resource to specific projects for the best results.

• Lead the copywriting team in conceptualising and developing creative ideas and messaging strategies to effectively communicate brand values and key commercial messages.

• Collaborate with other members of the creative team, including designers, art directors, and content strategists, to ensure seamless integration of copy with visual elements and overall campaign objectives.

• Generate original, clear, and engaging copy for a variety of channels including digital ads, website content, email campaigns, social media posts, video scripts, and print materials.

• Manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment.

• Collaborate closely with key stakeholders across the business including, marketing managers, category managers, customer service and other stakeholders to understand project objectives, target audience insights, and brand guidelines.

• Provide constructive feedback and guidance to copywriters to help them improve their skills and develop their creative abilities.

• Stay updated on industry trends, emerging technologies, and best practices in copywriting and content marketing to continuously enhance the team's performance and output.

• Monitor and analyse the performance of copywriting projects, using data and insights to iterate and optimise content for better engagement and results.

• Bachelor's degree in English, Journalism, Marketing, Communications, or related field.

• Proven experience (7+ years) working as a copywriter in an agency or in-house creative team, with at least 2 years in a leadership or supervisory role.

• Exceptional writing and editing skills with a keen eye for detail and a strong command of grammar, syntax, and punctuation.

• Portfolio demonstrating a range of successful copywriting projects across different channels and industries.

• Demonstrated ability to lead and inspire a team, fostering a collaborative and supportive work environment.

• Strong project management skills with the ability to prioritise tasks, manage deadlines, and coordinate resources effectively.

• Proficiency in SEO principles and techniques for optimising copy for search engines.

• Excellent communication and interpersonal skills, with the ability to articulate ideas clearly and provide constructive feedback.

• Creative thinking and problem-solving abilities, with a passion for storytelling and a deep understanding of audience psychology.

• Experience with A/B testing and data analysis tools preferred.

• Knowledge of advertising, medical regulations and compliance standards is a plus but not necessary.

SALARY & BENEFITS

• Salary range of £50,000 to £60,000 based on experience

• Generous stock option plan

• Private medical insurance

• Cycle to work scheme

• Electric car scheme

• £400 per year learning and development budget with Learnerbly

• Gym and wellness benefit with Gympass

• Hybrid role based in Bermondsey 3 days a week with breakfast and lunch once a week

• 25 days holidays and generous parental leave & flexible working policies

• A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL

• Join in the early stages of one of the most promising start-ups in the health & wellness space

ABOUT MANUAL

MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss.

MANUAL has steadily grown since inception and is now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change and fully vertically integrated management of the treatment journey, under one roof and consumer brand.

We’re destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn't exist until now.

Innovating on healthcare delivery, MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months. Our ambition is to extend the healthy years of lifespan for a big part of the population in the UK, Brazil and beyond,

After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UK’s fastest-growing healthtech and help supercharge our mission.

EQUAL EMPLOYMENT OPPORTUNITY

Menwell Limited, trading as MANUAL, is an Equal Opportunities Employer. We are committed to equal employment opportunities regardless of gender and gender reassignment, age, disability, race, religion or belief, sex and sexual orientation, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and discipline.

We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating an environment where everyone feels welcomed, valued and respected, regardless of their background, identity or beliefs. We believe that Inclusion, Diversity, Equity and Accessibility (IDEA) is essential to our ability to offer the best possible health outcomes to our patients and customers.