Growth Marketing Manager (Weight Loss)

We are looking to hire a Growth Marketing Manager with over 4 years of experience to help drive the growth of Voy’s weight loss offering.

This role is a great opportunity to advance your marketing career within one of the most successful health tech companies and fastest-growing startups in Europe. You will be working alongside some of the leading industry professionals in the UK, with experience at TransferWise, Deliveroo, HelloFresh, and more.

Voy is a women-centric brand within MANUAL’s array of products and services, and it has ambitious growth plans to become one of the largest players in the weight loss space. We are a clinically backed weight loss program that merges behavioural science with breakthrough medication to help our customers achieve life-changing results and maintain them.

Working alongside a team of marketers, commercial professionals, and product managers, you will own marketing for a rapidly growing category. You will determine how we build, test, and aggressively scale the marketing of our weight loss business. You will manage a significant budget, deciding where to allocate spend and resources across our paid and organic channels.

We are not shy in saying that this is a demanding role. It requires ownership and initiative to drive projects forward to completion. This is the perfect position for someone who wishes to advance their career quickly and wants to continually grow in marketing/growth or start their own business in a few years

RESPONSIBILITIES

The primary objective of this role is to own marketing for our fastest-growing product category. This includes managing a substantial paid advertising budget alongside our organic growth strategies. We are seeking a candidate with a growth mindset and a strong customer focus. Key responsibilities include:

• Holistic Growth Strategy: Maintain a comprehensive view of growth by identifying high-leverage opportunities that drive significant impact.
  
• Integrate The Customer: Be deeply customer-obsessed and data-driven, ensuring that customer feedback loops are integrated into the growth process.
  
• Budget Optimisation: Manage budgets across all marketing channels, allocating resources to maximise value and return on investment.
  
• Refining Attribution: Work closely with the data team to continuously improve attribution models and insights.
  
• Marketing Ownership: Take full ownership of our paid advertising channels, including Search Engine Marketing (SEM) and social media.
  
• New Channel Launches: Successfully launch and scale new marketing channels from inception (0) to maturity (1)
• Scaling Paid Social: Implement a test-and-learn approach to effectively scale our paid social channels.
• Stakeholder Management: Report on progress and manage stakeholder expectations, taking ownership of all paid advertising initiatives.
• Organic Growth Collaboration: Collaborate with the team responsible for organic growth strategies.

Must-Have Technical Skills:

• A minimum of 4 years of experience in managing paid advertising for a brand (agency experience will not be considered).

• Proven experience with paid social advertising, demonstrating success in scaling accounts.

• Experience collaborating with creative teams to develop ad creatives and implement a test-and-learn approach for optimization.

• Background in a high-growth startup environment.

• Experience in launching new marketing channels from the ground up.

Must-Have Soft Skills:

• A strong desire to achieve growth targets, with a continuous focus on improvement.

• Customer-centric mindset, prioritising the customer’s perspective and building feedback loops.

• Ownership mentality, with a strong desire for responsibility and the autonomy that comes with it.

• Proactive attitude, with a knack for anticipating issues or opportunities.

• Excellent collaboration skills and an open-minded approach, facilitating smooth teamwork across departments.

• A real sense of urgency, with the ability to manage multiple priorities effectively.

• Curiosity and a commitment to continuous learning and skill expansion.

• A bias for action, consistently pushing initiatives forward.

BENEFITS & SALARY

• Competitive salary

• Generous stock option plan

• A fun and friendly working environment with sharp and motivated co-workers

• £400 per year learning and development budget with Learnerbly

• Wellness and gym benefit with Gympass

• Annual company retreat

• 25 days holidays and generous parental leave & flexible working policies

• A growing team with plenty of opportunities for progression, ownership of goals and a direct impact to MANUAL

• Private healthcare plan 

• Join in the early stages of one of the most promising start-ups in the health & wellness space

ABOUT MANUAL

MANUAL delivers healthcare at scale thanks to its comprehensive digital clinic. Our ambition is to extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity and hair loss.

MANUAL has steadily grown since inception and is now serving 500k+ patients, across 2 geographies. We are centralising the diagnosis, custom medications, doctor specialist services, behavioural change and fully vertically integrated management of the treatment journey, under one roof and consumer brand.

We’re destigmatising how people approach their health by offering easy access to diagnostics, a holistic range of treatments, ongoing care and medical advice, as well as a community to help proactively improve one’s health and wellbeing. A place that didn't exist until now.

Innovating on healthcare delivery, MANUAL provides patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months. Our ambition is to extend the healthy years of lifespan for a big part of the population in the UK, Brazil and beyond,

After a $30 million Series A round, we are on a mission to build one of the most impactful teams in the healthcare space. We are looking for incredibly ambitious, entrepreneurial, driven and fun people to join us as we accelerate our growth and expansion. This is an exciting time to join the UK’s fastest-growing healthtech and help supercharge our mission.

Websites:

https://www.manual.co/

https://www.joinvoy.com/

EQUAL EMPLOYMENT OPPORTUNITY

Menwell Limited, trading as MANUAL, is an Equal Opportunities Employer. We are committed to equal employment opportunities regardless of gender and gender reassignment, age, disability, race, religion or belief, sex and sexual orientation, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and discipline.

We believe that a diverse and inclusive workforce is essential to our success. We are committed to creating an environment where everyone feels welcomed, valued and respected, regardless of their background, identity or beliefs. We believe that Inclusion, Diversity, Equity and Accessibility (IDEA) is essential to our ability to offer the best possible health outcomes to our patients and customers.